How do you make sure that your website is cost-effective?
Here's some expert advice on how to build the website you want, using whatever level of skills, time and budget you have available....
....so your site gets RESULTS.
There is an overwhelming variety of choice available in web design, with prices ranging from free to $100,000 or more. So how do you decide how to proceed?
If you answer four questions, this site will guide you to the best option for your needs — whether you do everything yourself, or hire a design team to do it for you.
Keep in mind that less than 1% of business websites ever make a profit, because there are a lot of elements that need to be done just right before someone will trust your site with their credit card number.
And even if you do have the best site in the world, it still needs to have visitors if it’s going to earn you anything. The two most basic things a website needs are a strong flow of traffic, and the ability to convert those visitors into customers.
As you read through this site, you’ll find out how to get a website that fulfills both of those needs. I'll guide you to the best way to achieve your goals, regardless of how much or how little time, money and technical expertise you want to contribute to your site’s design.
But before I get into the nitty gritty details, let me briefly introduce myself to you:
But this site isn’t just here to promote our services. It also gives you a ton of free information on building a profitable online business — and I also offer some advanced resources for sale, if you are sincere in your quest to build a profitable online business.
I’ll also point you to some of my favorite Internet services. If you make a purchase, a few of them will pay me a referral fee, which doesn’t affect the price to you — and I promise to only refer you to sites that have the very best information, products or services that I know of — whether I earn anything from them or not.
OK, now that we’ve got that out of the way, we can (finally!) get on to talking about your site:
A good website gives many benefits
No matter whether you’re aiming for income, exposure, or personal satisfaction, a website can be a very cost-effective way of making it happen.
Compared to the expense of colour brochures... sales presentations... tradeshows... newspaper & magazine ads... television advertising....
....the price of a website is practically negligible.
And a website gives you an expandable and instantly updateable medium, that can literally reach millions of eyeballs. Yes, even if you’re just a one-woman show.
Plus your site also has the power to automate everything — from the ordering process, to....
- customer relations,
- record-keeping,
- marketing,
- inventory,
- statistics....
....in fact, just about anything you can imagine that can be scheduled, calculated or recorded.
And once your site is up and running, it costs almost the same whether it gets read by 1 visitor or 1,065,479. Which makes Internet marketing the most cost-effective way of reaching your target audience and turning them into customers.
But only if it’s done right.
Exactly how you get a site that gives you results will depend on several different factors:
Finding your best path to success:
There are lots of different approaches to getting a website online. So let me ask you a few questions first, so I can give you the right information for your particular situation.
I use active content here to guide you on to the next step, based on your responses. If you don't have Javascript enabled, you can use this decision table instead.
These four questions will determine your best approach to getting your site online. Just select the answers that suit you best:
OK, that’s it!
Now you can scroll down to see which approaches I would suggest you consider taking for your site.
Your action plan
I’ll give you an executive summary of each option first, in the box below. Then you can click for more detailed information on whichever one looks best.
If you see a looooong list of choices, it either means that you haven't yet answered all four questions above, or else Javascript isn't running on your computer — please use the decision table instead.